Wikileaks US diplomatic Cables dossier is indeed one of the biggest scoops of the recent times along with previous two Wikileak exposes.
Over 250,00o cables of raw data being dished out all containing potentially secret information translates into voluminous data house.
How do you manage the dump? What you do and how you dish it to sustain the interest in the information.
It’s been a week and only around 700 cables have been made public and the interest seems to be fading.
Though five media houses the guardian in the UK, The New York Times in the US, Sipigel in Germany, el paise in Spain and L Mode in France got the shared information from the whistleblower website, it’s interesting to see how they have worked out their distinctive ways to dish out the humongous information.
The way in which both the English language publications the Guardian and NYT have gone about it on web is to bombard users with information. In a way that becomes a bit too much for an average reader.
They without doubt have all the refined info and have developed separate sections. The Guardian website has been opening with WIkileaks and so is NYT for the last one week.
But it is very static in layout, at times a bit too heavy.
Interestingly the Time magazine, which is not a part of the famous five publications, has been very innovative and dynamic in their approach.
They came later but devised a good strategy of using multimedia tools and videos to maximum effect. Two days after the leak they managed to get an Skype interview with Julian Assange all for 36 minutes.
They ran a story with a teaser the conversation will follow later.
A couple of days later they came with an edition on wikileaks and gave all the related elements though not the exact leaks in a fairly engaging manner.
Juice it up
There were video bytes of the skype conversation with Assange used the hilt.
Though the guardian did host the live chat but the skype video in parts makes sense. They have kept stories sharp with elements of colour to keep the reader engaged.
Though the issue is subjective, but a call need to be taken to make the information more engaging.
As I mentioned earlier that new age media is the tool to develop a story, these examples show how it can add to the longevity and effectiveness of the story.