It was all over Twitter…I found it on FB, hey that guy did blog ablout this…For a tech challenged person it is like living in an ailen land if you don’t have a clue what all this is about.
New age media is in!
Quite a fancy phrase to use, talk and flaunt.
Amidst the whole debate which is doing rounds at various levels about how this tool in media the internet along with other technological advances are changing the name of the game, forcing the frontiers and traditional media to rethink their stand and what not.
I appreciate the point and try my best to learn it and have so far managed to be an amateur blogger trying to come in terms with the templates of WordPress.
What equally amazes me is the dearth of good, revealing and riveting stories.
When I see, hear and read about good stories, the medium becomes irrelevant.
Look around the word around and sample what has grabbed the imagination of people.
The triumph of Chilean miners, the MP’s expense scam, the FIFA corruption expose, WikiLeaks. back home in India the CWG scam, Adarsh committee scam, CVC reports and numerous others.
Across the globe what grabs the audience is a good story. Seldom it’s the medium.
I learnt bit more about the new media during my last two and half months in London.
I got a firsthand experience of watching a regular political blogger with a sizable following Guy Fwakes and learning from out Professor David Dunkley Giyamh who has done great work in video journalism.
The mediums they use enhance the effect, but at the soul of the work remains a good story. I feel that technology and aids that advances offer make it simpler, easier to put the story across effectively.
Tools like blogs, video journalism, podcasts, social networking are all great tools and not the revolution in itself.
With commercialisation taking on reigns of the once simple and fair profession of journalism, what is emphasised in courses and newsrooms alike is treatment rather than content.
Today the jargons and tools seem to have become more prevalent than the fundamental though of researching, debating and discussing.
There is a vacuum. Hence, when these tools rake up a discussion and get people talking, in comes the cool statement new media is in.
For me the game is still the story, have one and you’ll have takers eating out of your hand, whatever medium you serve them with.